Small Business Saturday is a day to celebrate and support small businesses and all they do for their communities. We know that small businesses need our support now more than ever as they navigate, strategize, and pivot from the long-lasting effects of the pandemic and economic setbacks. Since 2020, many small businesses have had to scale back, relocate, or even close. Large corporations and franchises don't need small town support, but your friends and neighbors do.

Founded by American Express in 2010 and officially cosponsored by SBA (Small Business Administration) since 2011, Small Business Saturday has become an important part of small businesses’ busiest shopping season. Reported projected spending among U.S. consumers who shopped at independent retailers and restaurants on Small Business Saturday reached an estimated $17.9 billion according to 2022 Small Business Saturday Consumer Insights Survey, commissioned by American Express. 

Small local businesses are the heart of our communities. They donate to school fundraisers, partner with non-profit organizations, and sponsor events. Small Business Saturday is Nov 30th this year. The day was created to kick-off the holiday shopping season by celebrating and spending at your favorite local boutiques and eateries. There are so many Native creatives across Indian Country to support! For more information, ideas on ways to advertise your business, and get downloads/printable swag, visit www.sba.gov or americanexpress.com